Corporate partnerships are the perfect way to invest in your community while engaging and expanding your audience.

Bethel Woods corporate and business sponsorship packages can be tailored to meet your company's promotional, client entertainment and hospitality needs. We take a creative and collaborative approach to working with our sponsoring partners to achieve their goals. 

Whether you're looking to introduce your product through onsite activation and sampling, engage with your clients or cultivate your prospects during a pavilion concert, reward and incentivize your employees with tickets to a show, or simply have your brand seen by over 350,000 visitors annually, our packages can be tailored to suit your business’ needs. We will work to create an affiliation that aligns with your brand and allows for a deeper connection with your customers.

To learn more about corporate partnership, please contact Maureen Michulski, Director of Corporate Partnerships.

Opportunities For Partnership Include:

The Pavilion Stage

With a 16K person capacity, the Pavilion Stage presents world class performances with an array of musical guests across all genres. Pavilion partnerships are the perfect opportunity to gain a high level of exposure within our region and to the thousands of guest who travel to see shows at Bethel Woods each year.

Festivals at Bethel Woods

Reminiscent of the communal experience that occurred on the very grounds in 1969, festivals are a celebration of the region and give businesses an opportunity to showcase their goods and services. Now running nearly year-round, and drawing a high number of young adults and returning guests each year, festivals offer a high level of exposure to this loyal and engaged audience.

Museum Education & Creative Programs

Arts and culture are critical to the strength of a community. Our programs connect people through shared experiences and creative learning while inspiring individuals to contribute positively to the world around them. Lectures, workshops, and art classes, impact over 21K attendees annually.

Peace, Love & Lights

As an end of the year event, the light show provides a unique opportunity for long-term exposure and custom activations.

Peace, Love & Pumpkins

Our yearly jack-o-lantern walkthrough draws thousands of guests from all over the region. Visitors come and enjoy the Friday Night Fright "scare-a-thon" and the more adult themed Boos and Booze. This diverse audience provides mulitple opportunities for sponsors and partnerships.

The Museum at Bethel Woods

The Museum at Bethel Woods offers main and special exhibits, and public programs. Welcoming more than 40K guests annually, the museum maintains the rich history of Bethel Woods and the 1969 Woodstock festival. Partners who support this important program get  exclusive, behind the scenes access to our Special Exhibit for small events with your clients or business partners as well as branding in the museum lobby and cafe. 

The Campground at Bethel Woods

Beginning in 2024, visitors will be able to take their experience to the next level by staying at The Campground at Bethel Woods! From May-October, guests can enjoy a variety of camping options around concert and festival days, all with stunning views of the Bethel Woods campus and surrounding landscape of the 1969 Woodstock festival site. The Campground offers numerous opportunties to promote your brand. Be part of this next exciting chapter with Bethel Woods!

Branding and Advertising Value

Position your brand on-site. Get front and center with consumers with inclusion in dedicated media across print, radio, digital, and social.

Client Hospitality and Entertainment

Bethel Woods presents a unique opportunity for your brand to benefit from exclusive hospitality and entertainment opportunities, including reserved box seating, preferred parking, and access to the venue for corporate events, receptions, and rentals.

On-Site Brand Visibility and Activations

Seamlessly integrate your brand into the live event experience with direct guest engagement opportunities and on-site advertising including printed signage and in-venue digital display and screen advertisements (providing an estimated three million impressions each year.)

Join Bethel Woods esteemed group of sponsors, including Resorts World Catskills, Manhattan Beer, Jim Beam, Healey Brothers, Pepsi and TD Bank.

To learn more about corporate partnership, please contact Maureen Michulski, Director of Corporate Partnerships